← Investors & VCs

Signal vs Noise

3 conversational turns exploring this topic

Turn 1

Q: What's signal vs noise in AI hype this week?

Subject: Ins7ghts: Excel's AI Renaissance & Why You Should Ignore the Tableau Noise

Hey Data Pros,

The biggest lie we tell ourselves in data is that shiny new tools automatically equal better insights. This week, the AI hype machine is working overtime, but let's cut through the BS.

The Provocative Truth: The resurgence of Excel as an AI-powered tool is a bigger deal than another Tableau dashboard. Yes, you read that right.

Here's why:

| Signal | Why It Matters

Turn 2

Q: Deep dive into the top signal

Subject: Ins7ghts: Excel's AI Renaissance & Why You Should Ignore the Tableau Noise

Hey Data Pros,

The biggest lie we tell ourselves in data is that shiny new tools automatically equal better insights.

This week, the hype is deafening around flashy dashboards and "AI-powered" visualizations. But let's be real: most of it is just lipstick on a pig.

You asked for the real signal. Here it is:

Microsoft is quietly building an AI-first data ecosystem inside Excel.

Yes, that Excel. The one you thought was stuck in the 90s.

Forget the noise about drag-and-drop analytics platforms promising instant enlightenment. The future isn't about pretty pictures; it's about democratizing AI-powered data manipulation for the masses. And that's happening inside the tool everyone already uses.

FeatureWhy It MattersWho Should Care
Power Query AICleans, transforms, and enriches data with natural language. Think "fix dates" or "extract company names" and it actually works.Data analysts, business users, anyone spending >1 hour/week on data prep.
AI-Powered ForecastingExtends Excel's forecasting capabilities with machine learning models, automatically selecting the best algorithm for your data.Finance teams, sales operations, anyone needing accurate predictions without a PhD in statistics.
Copilot IntegrationGenerates formulas, summarizes data, and answers questions in plain English. Bridges the gap between data and actionable insights.Everyone. Seriously. This is the "AI assistant for data" we've been promised for years, finally delivered.

Why is this a big deal?

Because adoption is everything. Tableau, Domo, SAS Visual Analytics (all showing up in my feed this week) – they're powerful, sure. But they require specialized skills and dedicated licenses. Excel, on the other hand, is already on almost every business desktop.

Microsoft's strategy is brilliant: embed AI directly into the existing workflow, lowering the barrier to entry for data-driven decision-making across the entire organization.

My Hot Take:

Tableau and the other visualization vendors are in trouble. They're selling presentation, while Microsoft is quietly cornering the market on data understanding. The future belongs to those who can empower everyone to work with data, not just the data elite.

Specific Advice:

  1. Stop chasing the shiny object. Before investing in another expensive BI platform, explore the AI capabilities already available in your existing Microsoft 365 subscription.
  2. Upskill your team on Power Query. It's the unsung hero of Excel, and with AI enhancements, it's becoming a data preparation powerhouse.
  3. Experiment with Copilot for Excel. Don't dismiss it as just another chatbot. It's a powerful tool for unlocking insights hidden in your spreadsheets.

The data revolution isn't about flashy dashboards; it's about empowering everyone to understand and act on data. And right now, Microsoft is winning that battle, one Excel spreadsheet at a time.

Stay Ins7ghtful,

Yves Mulkers
Veteran Data Strategist

Turn 3

Q: What's the investment case?

Subject: Ins7ghts: Excel's AI Renaissance & Why You Should Ignore the Tableau Noise

Hey Data Pros,

The biggest lie we tell ourselves in data is that shiny new tools automatically equal better insights. This week, everyone's drooling over Tableau Pulse's flashy dashboards. Meanwhile, Microsoft is quietly embedding serious AI power directly into Excel, the tool 90% of your stakeholders already know.

The Investment Case: Democratized AI vs. Isolated Elites

You asked about the investment case. It's not about technology; it's about adoption. Think about it:

FeatureExcel AI (Microsoft)Tableau Pulse (Salesforce)
Target UserBusiness users, analysts, anyone with basic skillsData analysts, data scientists, power users
Learning CurveMinimal - uses familiar interfaceSteep - requires specialized training and expertise
IntegrationDeeply integrated into existing workflowsRequires separate setup, data connections, and training
ImpactBroad, organization-wide adoption of AI-driven insightsLimited to a small group of specialists

Tableau Pulse, while visually appealing, reinforces the data silo. It's another tool for the "data elite" to build dashboards that they understand, then try to "evangelize" to the rest of the company. Sound familiar?

Excel AI, on the other hand, lowers the barrier to entry. Imagine a marketing manager using Copilot in Excel to instantly analyze campaign performance, identify trends, and generate reports without needing to submit a ticket to the data team. That's a game-changer.

The Hot Take: Salesforce is playing catch-up, and they're doing it by doubling down on complexity. They're betting that shiny dashboards will distract you from the fact that they're still struggling to integrate all their acquisitions (MuleSoft, anyone?). Microsoft, meanwhile, is quietly building a data-literate army from the ground up.

The Real Signal: Pay attention to Microsoft's moves with Copilot and Power Platform. They're not just adding AI as a feature; they're fundamentally changing how people interact with data. Look at how they're integrating natural language processing (NLP) into Power BI, allowing users to ask questions and get answers in plain English. This is the future of data accessibility.

Ignore the Noise: Don't get caught up in the hype around fancy visualizations. Focus on tools that empower everyone to make data-driven decisions.

Your Action Items:

  1. Experiment with Copilot in Excel: Get your hands dirty and see how it can streamline your workflows.
  2. Assess your organization's data literacy: Are you empowering everyone to use data, or just a select few?
  3. Re-evaluate your BI strategy: Are you investing in tools that democratize data access, or just create more silos?

Until next week, keep digging for the real insights.

– Yves